I know who I am.
I choose experiences to enhance and support my core sense of self.
WHAT
WE'RE ABOUT
With a Pride Mindset, connecting with others with similar experiences is very important because it reinforces my own identity, and because it makes me feel at ease knowing that we share values and behavioral codes.
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A key aspect of my mindset is my sense of belonging to a minority group in the overall diversity of the American population.
CORE
EXPERIENCES
PARTICIPATION​
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Cultural participation tends to be more occasional and/or transactional.
We tend to be​
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Gen X or Boomer
Spanish dominant
Score 1 or 2 in the cultural openness spectrum.
ENGAGEMENT
ENABLERS
CONTENT​
Should include all that speaks of my own experience
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MARKETING​
Needs to reinforces our common identity
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ORGANIZATION​
Should provide an inclusive experience.
Representation makes me feel valued as a visitor
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A Level 1 means that the person is only interested in relating with people who they perceive as part of the same cultural group as theirs.
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Level 2 in cultural openness means that the person is open to the “idea” of diversity, and may interact with people of different backgrounds, but there’s no deep emotional relationship.
"Understand the way the other person lives and respect that, but never change the essence you carry. Your roots will always be there."
RESPONDENT / FRESNO
"Que entienda la manera de vivir de otra persona y lo respete, pero que nunca cambie la esencia que siempre se lleva, las raíces que siempre estén ahí"
CULTURAL OPENNESS
PROGRAMMING
DESIGN PRINCIPLES
DESIGN PRINCIPLES
Bring “ambiente” to the art experience
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Design multi-sensory experiences
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Focus on contributions and similarities from cultural/ethnic populations
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Emphasize traditional values and traditions
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Provide historical cultural context
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Facilitate multigenerational experiences
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Foster teaching opportunities for parents
DESIGN PRINCIPLES
Think about design principles as guiding statements that inform the design of programs and communications to evoke the right experiences. Experiences are the what, while design principles are the how.
COMMUNICATIONS
DESIGN PRINCIPLES
Reinforce a sense of collective experience
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Provide opportunities to share the experience with others
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Communicate “authentic” experiences
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Generate a critical mass to create comfort
