I know who I am.
I choose experiences to enhance and support my core sense of self.
WHAT
WE'RE ABOUT
With a Pride Mindset, connecting with others with similar experiences is very important because it reinforces my own identity, and because it makes me feel at ease knowing that we share values and behavioral codes.
A key aspect of my mindset is my sense of belonging to a minority group in the overall diversity of the American population.
CORE
EXPERIENCES
PARTICIPATION
Cultural participation tends to be more occasional and/or transactional.
We tend to be
Gen X or Boomer
Spanish dominant
Score 1 or 2 in the cultural openness spectrum.
ENGAGEMENT
ENABLERS
CONTENT
Should include all that speaks of my own experience
MARKETING
Needs to reinforces our common identity
ORGANIZATION
Should provide an inclusive experience.
Representation makes me feel valued as a visitor
A Level 1 means that the person is only interested in relating with people who they perceive as part of the same cultural group as theirs.
Level 2 in cultural openness means that the person is open to the “idea” of diversity, and may interact with people of different backgrounds, but there’s no deep emotional relationship.
"Understand the way the other person lives and respect that, but never change the essence you carry. Your roots will always be there."
RESPONDENT / FRESNO
"Que entienda la manera de vivir de otra persona y lo respete, pero que nunca cambie la esencia que siempre se lleva, las raíces que siempre estén ahí"
CULTURAL OPENNESS
PROGRAMMING
DESIGN PRINCIPLES
DESIGN PRINCIPLES
Bring “ambiente” to the art experience
Design multi-sensory experiences
Focus on contributions and similarities from cultural/ethnic populations
Emphasize traditional values and traditions
Provide historical cultural context
Facilitate multigenerational experiences
Foster teaching opportunities for parents
DESIGN PRINCIPLES
Think about design principles as guiding statements that inform the design of programs and communications to evoke the right experiences. Experiences are the what, while design principles are the how.
COMMUNICATIONS
DESIGN PRINCIPLES
Reinforce a sense of collective experience
Provide opportunities to share the experience with others
Communicate “authentic” experiences
Generate a critical mass to create comfort
