The LatinXperience Study was supported by a grant from The James Irvine Foundation.

 

The opinions expressed in this report are those of the authors and do not necessarily reflect the views of The James Irvine Foundation.

The LatinXperience Study was conducted by Scansion, Inc., a customer centered innovation firm in San Francisco, California. 

Learn more about Scansion at www.scansion.com

Authors:

Salvador Acevedo

Verna Bhargava

Steven Diller

copyright Scansion Inc. 2017

I’m a worldly person. I collect and connect my experiences to expand and grow.

WHAT

WE'RE ABOUT

Being bicultural and flowing smoothly from one culture to another makes me focus my identity in the crossover of different disciplines, different cultures, and/or different points of view. This allows me to become a “well rounded person,” which is a strong cultural value.

A key aspect of my mindset is my sense of belonging to American culture with a strong awareness of how we are changing its meaning.

CORE 

EXPERIENCES

PARTICIPATION

Cultural participation tends to be more purposeful and intentional, as well as slightly more inclined towards artist-generated vs. self or community generated.

We tend to be

Millennial

Bilingual/English Dominant, Score 3 in the cultural openness spectrum.  

ENGAGEMENT 

ENABLERS

CONTENT

 

Variety and novelty spark my curiosity

MARKETING

 

I trust mi gente and grow with them

ORGANIZATION

 

Should provide a quality experience

 

Participation makes me feel valued as a visitor

Level 3 in cultural openness means that the person is not only open to accept people of different backgrounds in their lives, but also acknowledges the cultural differences that come with it and has learned how to navigate those.

"Just be kind. Embrace people, appreciate the differences... don't be afraid of the differences."

 

RESPONDENT / RIVERSIDE

RESPONDENT / FRESNO

"Ignorance is such an enemy."

PROGRAMMING

DESIGN PRINCIPLES

DESIGN PRINCIPLES

Provide cultural context for the art form

 

Foster multigenerational participatory dialogue

 

Relate art to personal experiences and current events

 

Emphasize the value of intercultural dialogue

 

Focus on guiding aesthetic appreciation allowing enough flexibility for interpretation

 

Highlight multiple cultural influences beyond the art itself

Think about design principles as guiding statements that inform the design of programs and communications to evoke the right experiences. Experiences are the what, while design principles are the how.

COMMUNICATIONS

DESIGN PRINCIPLES

Provide an epilogue as a take-away

Provide multidisciplinary experiences

Foster discussion and dialogue

Authentically highlight diverse audiences’ participation

Learn more about how you can create effective marketing communications for The Progress Mindset.